Your business, understood.
Photo courtesy of Mary Dowdle Studio
Who is Propel?
Propel Studios is a boutique web design and development studio focused on one thing: building digital presences that actually move businesses forward.
I'm Laura Rinaldi — founder, lead developer, and the person you'll actually work with. I started Propel because I kept running into the same problem: businesses doing serious work with websites that undersold them, confused their audience, or simply weren't built for how people search and make decisions today.
My background spans design, development, content strategy, and SEO — and increasingly, the work I'm doing is at the intersection of all of them. That means structuring sites for clarity and conversion, building integrations that reduce manual overhead, and optimizing content so businesses show up not just in Google but in the AI-driven search results that are rapidly becoming the first place buyers look.
I work with a range of clients — B2B companies, professional services firms, nonprofits, and e-commerce brands — and I bring the same approach to all of them: understand the business first, then build something that reflects it clearly and performs over time.
No bloated timelines. No unnecessary complexity. Just focused work that gets you where you need to be.