Is Your Website Working—or Just…There?
Get the Free Website Refresh Checklist from Propel Studios
Your website is more than a digital business card—it's a tool.
It should reflect your current brand, make a great first impression, and guide visitors toward action. But over time, even the best websites drift out of alignment.
That’s why I created the Website Refresh Checklist—a free, practical tool to help you quickly assess how your site is performing today (and what needs attention).
Why This Checklist Exists
Most small businesses, nonprofits, and personal brands don’t have the time—or interest—to wade through technical SEO reports or dive into Google Analytics every week. But that doesn’t mean you can’t keep your site sharp.
This checklist offers a focused, 10–15 minute audit to help you answer one key question:
Is my website helping or holding me back?
I use it internally when reviewing client sites. Now it’s yours, too.
What’s Inside the Checklist
Here’s a preview of what you’ll assess:
🔹 Homepage & Messaging
Your homepage should do three things right away:
Clearly say who you are
Speak directly to your audience
Prompt the visitor to do something
The checklist will help you spot messaging that’s vague, outdated, or misaligned with your current goals—and flag areas where your CTA (call to action) might be missing or buried.
🔹 SEO & Visibility
You don’t need to be an SEO expert to make smart improvements.
We’ll walk you through basic (but powerful) steps like reviewing your page titles, updating meta descriptions, and improving internal links—all things that search engines and humans care about.
🔹 Mobile + Speed Performance
Even a beautiful site can fall flat if it’s slow or hard to navigate on mobile.
The checklist prompts you to test your site’s responsiveness and loading times—and explains how large images, animations, or uncompressed files might be hurting you behind the scenes.
🔹 Design Consistency
Brand trust is built in the details. We’ll help you spot mismatched fonts, inconsistent padding, outdated images, and cluttered layouts—small things that add up to a site that feels messy, not modern.
🔹 Structure & Functionality
Is your navigation intuitive?
Are your forms working?
Can visitors find what they need in two clicks or less?
The checklist makes sure your user experience is actually user-friendly—and that your site is doing what it’s meant to do.
Who This Is For
This checklist was made for:
Small businesses or nonprofits with a DIY or aging website
Founders who launched quickly and never looked back
Designers or marketers doing audits for clients
Anyone who thinks: “I know my site needs work, but I’m not sure where to begin.”
👇 Get the Free Checklist
Click here to download your copy of the Propel Studios Website Refresh Checklist.
You’ll get instant access—no tech jargon, no overkill. Just a simple tool to help you take stock, make improvements, and get clear on what’s next.
If you’d like a second opinion, I offer quick, no-pressure consults to walk through it together.
Let’s make sure your site is working as hard as you are.
—
Laura Rinaldi
Founder, Propel Studios
www.propelstudios.net
